On January 25, 1964, the business was named “Blue Ribbon Sports“. It formally became Nike, Inc. on May 30, 1971. Nike company owner is Bill Bowerman and Phil Knight as well; the company draws its name from Nike, the Greek goddess of triumph. Nike Company’s vision and mission are to do everything needed to expand human potential. Therefore, they produce new sports innovations by manufacturing products more responsibly, building a creative and varied global workforce, and developing a good influence in the communities.
Nike Company History
From the 1980s, Nike expanded its industry and diversified its line of products through numerous acquisitions. Moreover, it includes the shoe companies Cole Haan (1988) and Converse, Inc. (in the year 2003). Plus, the sports-equipment producer named Canstar Sports, Inc. (the year 1994; eventually called Bauer and marketed in 2008), and the equipment company and athletic apparel Umbro (2008; decided to sell in 2012). Moreover, in 1996 the firm established Nike all-conditions gears. And they started distributing products for extreme sports such as mountain biking. Also, Nike began to offer sports-technology peripherals in the early twenty-first century, like high-altitude wrist compasses and portable heart-rate monitors.
However, much of Nike’s success is attributable to sponsorships by such athletes as Mia Hamm, Michael Jordan, and Roger Federer. Firstly, the Nike chain store began in 1990, thanks to these and other business spokespersons while offering shoppers a full selection of Nike company shoes and other products. But, in the 1990s, the company’s image temporarily suffered from disclosures of terrible working conditions in its overseas manufacturing. No doubt, Nike is the most significant apparel brand, holding a brand worth of over Thirty billion Usd. In other terms, Nike is not just the nation’s top sports clothing company but is also the single most crucial clothing brand on the planet overall.
Nike Products
Under the NIKE Brand, it provides,
- Shoes
- Bags
- Sports balls
- Socks
- Sunglasses
- Clocks
- Bats
- Gloves
- Digital devices
- Protective equipment,
Other sports-related items.
Perhaps, Nike’s flagship product is shoes or footwear. Moreover, it produces sports like Basketball, football, golf, soccer, baseball, snowboarding, hockey, tennis, and volleyball. Furthermore, it produces Mary Janes and flip-flops for the general public.Secondly, the company offers NIKE branded items in six areas, including
- NIKE basketball,
- running,
- the Jordan brand,
- football,
- products designed for kids,
- and, other athletic things.
In addition, the company markets a line of performance accessories and equipment comprising socks, bags, sports balls, sunglasses, clocks, digital devices, gloves, bats, Nike compression shirts, and protective gear.Further, it sells sports, casual footwear, apparel, and accessories under the Jumpman brand, and casual sneakers, clothing, and accessories underneath the Converse, One Star, All-Star, Star Chevron, Chuck Taylor, and Jack Purcell trademarks. Additionally, the business licenses agreements allow unaffiliated companies to develop and distribute clothes, digital devices, apps, and other equipment for sporting activities under NIKE-owned trademarks. Also, it offers its skate, tennis, and golf products through NIKE-owned retail stores, online platforms, distributors, and sales reps.
What are Nike’s Competitors?
- lululemon Athletica,
- VF Corporation,
- Under Armour,
- PUMA, Adidas,
- Reebok,
- New Balance,
- Skechers,
- ASICS,
- FILA, and Anta.
Perhaps, by offering more products to more people in more markets than any other sports company, they can capture a far more outstanding market share than any other company. Like other leaders in the market, Nike gives importance to their consumers and guarantees to provide a quality product.
